LUCID MOTORS / DRIVEN
2025 CAMPAIGN
TV, SOCIAL + DIGITAL
Role Associate Creative Director
Agency Giant Spoon
Director James Mangold
Photographer Chris Noltekuhlmann
Edit Cabin
CCO Ian Grody
CDs Bryan Ortiz-Dempler, Lexi Rodriguez, Matt Miller, Dennis Kung
Senior CW Nicole Rudden
AD Savannah Chappele
CW Eli Shapiro
Print Editorial in GQ and Vogue
+ other fashion-focused mentions of Timothée as Lucid’s first Global Ambassador: GQ / Rolling Stone / VMan / Hollywood Reporter
ABOUT THE PROJECT
For Lucid’s launch of the Gravity SUV, we set out to redefine what an EV campaign could feel like: cinematic, defiant, and effortlessly luxurious.
Starring Timothée Chalamet and directed by James Mangold [Ford v Ferrari, Logan, A Complete Unknown], ‘Driven’ blurred the line between car film and high fashion. A stylish, high adrenaline story that positioned Lucid as the EV brand with both star power and substance.
From film to print to social, this 360° campaign felt less like an ad and more like a feature trailer. Sleek, fashionable, and built for a brand that truly compromises nothing.
AdAge / LBB / Muse by Clios / SHOOT / Newsweek / Shots